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Networking: The Beginning

Two days ago I attended The Santa Barbara Business Expo, my first networking event.  Almost all the business blogs and books I’ve read give importance to networking and nothing convinced me more than when I met with my friend Jackie, a real estate agent.  I asked her how business was since she had only become a licensed for a few months earlier, and from what I know about real estate, it takes years to get clients.  But she told me that she’s busy and business keeps coming.  What? How?  I asked her what she did for marketing, and how she sought clients. 

“Well, it was really easy.  I found some real estate agent networking events to go to, and this guy I met told me he was leaving for Shanghai and gave me all his clients”.

My eyes widened.  Of course there was some luck to this, and I couldn’t help myself from being jealous.  I had spent the past few months, thinking of a business identity and value proposition, targeting my niche, sending out cold emails, meeting with potential middlemen …and Jackie just goes to a networking event and gets handed business. 

The Mentality Behind the Magic Touch, by Derek Sivers

On SEBASTIAN MARSHALL

Derek Sivers is holding a one-time class to teach you the "magic touch" in business, with examples, war stories, and lessons you can apply right now to do better by your customers and profit as a result of it -- and all the proceeds will go to charity.

The class will be on February 19th at 5PM California time (8PM East Coast). You can find out more at GiveGetWin by clicking here.

The Mentality Behind the Magic Touch; Derek Sivers interviewed by Chiara Cokieng

Derek Sivers sold CDBaby for $22 million dollars in 2008. In this interview, he explains what he's been doing now, how he's engaged with his new projects, and -- most excitingly for business owners and entrepreneurs -- the mentality behind the "magic touch" he had that made CDBaby so loved by its customers, and a huge part of how it grew so quickly. Here's Derek --

In 2008, when I sold CDBaby, I was about to start a new company immediately. Literally the day after I sold CDBaby, I was ready to start my next company. I incorporated it, I started programming, got a few months into building it, and then realized that if I were to do that, I wouldn’t be making any real change in my life.

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