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Stop Guessing the Future, Go With What Works Now

The other day I was talking to my boss. I was asking him what parts of my work I should put more focus on – what type of work will generate revenue. He said I needed to help him push out more content. Content marketing seems to be the main focus of most online marketing nowadays. Almost everyone is giving away advice and tips.

So I asked him that, I said “You sure about content marketing? Everyone is doing content marketing these days”.

He replied “That’s why we have to create better content”.

Naturally, I replied to that with “Don’t you think the bar is being raised too high? If everyone is giving way free content, then pretty soon paid content will be free content. Don’t you think that because content marketing is so saturated that one day it will stop working?”

“Yes. One day, content marketing will stop working" He said, "But right now, it works. So we gotta go with what works. When I was young, I was caught up in the future, and I ended up wasting a lot of time chasing things that never happened, and getting nothing done.”

Into The Wild, With Flowers In Your Hair

On Jumping on Entrepreneurship

I walked into the airport in Seattle, ready to fly to San Francisco. I was checking in, and the kiosk I was using gave me the option to change my seat. I mostly fly on the East Coast, and really only on Airtran Airways, and on Airtran it costs money to change your seat. This time however, it was free, so I decided “What the hell” and hit the button. I immediately noticed I was in the back row, all the way on the left. There wasn't even a window, it was almost as if it used to be additional storage, but decided to put half a seat there to make an extra couple of dollars. There were two other seats open, one center seat about 3 rows from the back, and one in center of the very first row of coach. “Hot damn,” I thought, and I grabbed the seat at the front of coach.

I got onto my plane, and noticed there was no where in front of me to put my bag, and the flight attendant made me put it in overhead storage (which I hate using). The plane was about half filled when another guy who looked about my age (19) sat down in the window seat next to me. He had kind of scraggly, unkempt hair, and an earring that looked like (and probably was) just a woodchip through his left ear. He sat down next to me, and the flight attendant immediately yelled at him to put his bags up above. We exchanged grumblings about having to put our stuff up, and then we started talking.

“It's weird being in an airplane again,” Marty commented, looking around uncomfortably. “In fact it's kind of weird to be surrounded by people.” I asked if it was his first time flying, and he responded “No, I've just been... out of touch with the world for a while.” He then went on to tell me about how he had just spent the past four months by himself in a log cabin in the woods of Northern Minnesota, fifty miles from the nearest road. He told me about how he was in the backwater bar in Minnesota, talking to some loggers. This one logger was telling Marty about his grandfather had built a log cabin up north a long time ago, but no one had had time to go there in fifteen years. Marty thought about it for a second, and then asked the logger “How much?” The logger was a bit taken back, and replied cautiously “Nine hundred dollars?” Marty wrote him a check on the spot, and then met back up with the logger the next day for a topographical map. “It's the only way you can find it,” the logger said. Since it's so far from any roads, you have to find the right hills, follow streams and rivers, and take the correct forks. Marty got some equipment, and then headed off.

He arrived in the closest town (50 miles from the cabin) and proceeded to make three trips to the cabin. He was hiking the whole time, so he could only carry so much. He arrived towards the end of winter, and had some trouble the first month. He shot three bucks, but didn't preserve the meat of the first two correctly and the bodies were covered in flies and maggots within 45 minutes. The third one he did right, but had to dry the meat in a corner of his cabin for a month. He said “it smelled like a dead animal.” He paused, and then laughed and added “Well I guess it was a dead animal.” The cabin had a wood stove, a wooden desk, some candles, and not much else.

He spent a lot of time cleaning up the cabin and the surrounding area (no one had been there for 15 years), and spent the rest of his days hunting small game (rabbit, squirrel), fishing (in lakes so clear you could see 30 feet below the surface), and exploring. He told me about how he used a series of pink bandannas to tie around trees, so he could find his way home. When exploring, he'd tie them around trees as he was about to get out of sight of the previous one. On the way back home, he'd untie and collect them, leaving no trace he was ever there. When he arrived back home, he would sit at his desk and read books, write, and draw.

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