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Seven Exposures and Bugging People

A lot of marketers give me the advice, “you need to get your product or service in front of people – you need to get in front of people”.

I’ve been told that a person generally won’t purchase, consume or really care about something until you’ve been exposed to it seven times. Now, I don’t really want to send a cold email to someone seven times bugging them to buy my product. Like, doesn’t that annoy them?

As I was thinking this, 2Chainz came on the radio and I remembered I used to hate 2Chainz when he first came out. I thought he was stupid, his name was stupid, and why does he have two long dreads when he looks like he’s about to start balding. But he’s just been played on the radio, and overtime I began to like his rap features and that song, “Fedz Watchin”, it slaps.

The same way I was exposed to 2Chainz music, I need to expose my product/service to others. Am I going to bug them ‘till they buy? No. But I’ll offer value any way I can and I’ll keep trying to start a dialogue with them. They might not respond or respond dully but I’ll continue it even if it’s a one-way dialogue.

Five Rules to Make Friends with Influential People

On Tynan

I've been putting off writing this post for a long time because I haven't quite figured out how to write it and not come off as arrogant. When I'm stumped for a blog post idea, though, this one often swirls around in my head. So I'll do it today and risk coming across as an ass.

I'm not very famous. The vast majority of people have no idea who I am, and the vast majority of those who do know who I am would only recognize me by my nickname in The Game rather than by my face. Still, having a fairly popular blog, having been involved in pickup, and a few other highlights of my life have lifted me from being wholly unknown to being a tiny bit well known. This puts me in an interesting position: my attention is solicited by more people than I can give it to, yet I'm not quite famous enough that the people whose attention I solicit know who I am.

To simplify the task of writing this post, I'm going to refer to people as 'famous people'. By that I mean people who are influential or visible enough that they have more requests for their attention than they can reasonably grant. By this definition, Jay-Z is famous, Randall Munroe (the guy who draws xkcd) is famous, and I'm famous. There are dozens of other definitions of the word 'famous', most of which would exclude me, and some of which would exclude Randall. So I use the word here as a shortcut, not as a definitive title.

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