Nowadays, Podcasting is all the rage. So to be helpful, Jake Hower of Fuzed created an in-depth 5 part video series that goes into everything you need to know to get your podcasting set up.
Video 1: Jake outlines an introduction to Podcasting and what it's all about
Video 2: Jake tells us why we should podcast, why its growing, and what results you can get out of it.
Video 3: Jake explains how to come up with a format for your podcasts. This is a super necessary step that many skip because they want to jump into making stuff, but planning out your podcast and its content is the difference between having an audience or not.
Video 4: This video is probably what most of you are looking for. The actual steps and tools to record and release your podcast.
Video 5: Now that you have everything set-up, how do you distribute and get heard? Jake tells us what he did and the results he got.
Video 6: Jake answers your questions and clarifies some things you mind find confusing.
This should be all you need to set you up and start growing your podcast audience. If you want to check out the Fuzed podcast and learn more about marketing and business automation you can checkout the Automation Podcast here.
At the tactical level, you just find the content that you need and you implement the steps. If it’s a tactic you’re committed to, then you spend the money to get the content, but really there’s a lot of free content out there that you can use.
If you’re a beginner you’re mainly concerned with tactics, and you should, because when you’re a beginner you have no idea what to do. Tactics help you get started. You try different tactics and see what works and what doesn’t, and you start gaining skills and learning how to deploy those tactics quicker.
But once you move up from complete novice, you have to move toward strategic level thinking in order to be more effective. On a higher level, you become more experienced in knowing what tactics are more likely to work, you’ll have a peer group to affirm that strategy, and you’ll understand the market better.
This is a huge shift in thinking because no longer do you think, I’ll scour youtube and some blogs to find interesting marketing ideas to try this week. Leadpages has grown exponentially each quarter though one strategy: Paid advertising to their podcast – getting podcast guests and partnering with those guests as affiliates to webinars. That’s it. That’s a total of 2 main tactics (3 if you count ads, but ads aren’t their focus) which are podcasts and webinars.
That’s the same strategy we’ll be using at Fuzed. Will I care about marketing infographics or pinterest? No.
I got to catch up with some friends this week while I was in Toronto for a mobile panel, and we started talking about the topic of personal branding. One of my friends is a real estate agent, and the other is an aspiring actor (well, not so aspiring -- he spent all day on set today shooting a US-based TV show. Turns out a lot of American shows are shot in Toronto). Both of them want to create a strong personal brand in their respective fields.
Having started a real estate brokerage in the past, I have some great tips on how to create a successful real estate brand, and I believe in the power of personal branding. So instead of sending a private email with my tips to my friends, I figured I'd write a blog about it in the hopes others can join the conversation about what's worked for them.