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Tactics is merely something you do

At the tactical level, you just find the content that you need and you implement the steps. If it’s a tactic you’re committed to, then you spend the money to get the content, but really there’s a lot of free content out there that you can use.

If you’re a beginner you’re mainly concerned with tactics, and you should, because when you’re a beginner you have no idea what to do. Tactics help you get started. You try different tactics and see what works and what doesn’t, and you start gaining skills and learning how to deploy those tactics quicker.

But once you move up from complete novice, you have to move toward strategic level thinking in order to be more effective. On a higher level, you become more experienced in knowing what tactics are more likely to work, you’ll have a peer group to affirm that strategy, and you’ll understand the market better.

This is a huge shift in thinking because no longer do you think, I’ll scour youtube and some blogs to find interesting marketing ideas to try this week. Leadpages has grown exponentially each quarter though one strategy: Paid advertising to their podcast – getting podcast guests and partnering with those guests as affiliates to webinars. That’s it. That’s a total of 2 main tactics (3 if you count ads, but ads aren’t their focus) which are podcasts and webinars.

That’s the same strategy we’ll be using at Fuzed. Will I care about marketing infographics or pinterest? No.

Ten How-To Tips to Turn You Into the Coca-Cola of Personal Brands

On DROdio

I got to catch up with some friends this week while I was in Toronto for a mobile panel, and we started talking about the topic of personal branding.  One of my friends is a real estate agent, and the other is an aspiring actor (well, not so aspiring -- he spent all day on set today shooting a US-based TV show.  Turns out a lot of American shows are shot in Toronto).  Both of them want to create a strong personal brand in their respective fields.

Having started a real estate brokerage in the past, I have some great tips on how to create a successful real estate brand, and I believe in the power of personal branding.  So instead of sending a private email with my tips to my friends, I figured I'd write a blog about it in the hopes others can join the conversation about what's worked for them.

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