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Work On Strategy and Implementation Separately

As a creative or strategist, there seems to be a never-ending flow of good ideas. Ideas that we are really hyped up for, but for some reason we just don’t execute.

What tends to happen to me is that during times where I’m driving, showing, or when I’ve just had coffee, I get flooded with ideas and visions of things I could do. I immediately start actioning them in my head. It goes something like:

Okay I’m going to set up this joint venture program, what does that look like. Okay, this works and this works but I don’t have these resources to actually make it work.

Then I get distracted before I fully develop the strategy in my head. This is detrimental because while I’m spending energy half-determining the upside and resources involved, I waste a ton of mental energy thinking about what those action items will be for myself. I don't write it down because I’m not fully convinced — because the concept isn’t thought through.

After reading Getting Things Done, I’m convinced that this is the reason why I often feel mentally drained. If, when you’re planning out the strategy and don’t fully plan out the action items, you actually waste will power by halfway thinking through implementaion task even though you aren’t actually implementing. Meaning, you spend energy “implementing” when you haven’t actually implemented anything.

On Getting More Done - Top-down, or bottom up?


I've gotten a lot of emails lately, which has been fantastic. My email volume keeps going up.

There's one question I've gotten a few times, in a few different forms. "How do you do so much [thing]?" Reading is a common one, since I read a lot of books. Or balancing projects with working, traveling, tourism, connecting with people.

First off, I don't think I'm so good at getting stuff done. I see there's a lot more I could do. There's probably a lot better role models than me - if you can find someone who works a stimulating high powered job, competes athletically, parents, and does some philanthropy or art, that person is way ahead of me and you ought to look them up and ask them for their thoughts next time you see them.

I used to be insanely busy like that, with 3-5 things that should be a full time effort on the go at the same time. That's probably part of the secret to it right there - if you overload yourself without getting to breaking point, you'll be amazed at what you can do.

There's ripple effects when you're extremely busy. You stop screwing off and wasting time, because you can't. And other people start respecting your time more, too. If your entire calendar is open, people are flaky and whimsical and ambiguous with plans. But when you say, "My only time free for the next three weeks is this Saturday, at 8AM" - guess what? People come meet you at 8AM Saturday. Now, it'd be absurd to ask someone to commute into the city to meet you at 8AM on Saturday if you weren't busy, but if you are busy, you do it because you have to. And people respect your time.

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