A lot of the times when I’m out networking there aren’t many people who actually need my services. But this doesn’t mean I should give up, a lot of them can act as connectors.
So, after a good conversation use this script:
“I don’t need anything right now, but I just want to let you know that I am looking for a few new clients for my video production services and I’d love it if you introduced me if you think of anyone who’s a good fit”
“John, great talking to you. I’m always taking on new clients, so if you know anyone who needs video production, feel free to give them my contact. And let me know if there’s ever anything I can do to help you too”
I always need to ask for the referral, because surprisingly people won’t naturally think of people they can refer you unless you bring up. So what’s the reasoning behind constantly asking everyone and still not think of yourself as being pushy or annoying?
The thought process is that people actually like have friends that specialize in a line of work. They want to be able to say “Yeah I know a video guy. You should talk to Lawrence”
Let them know you’ll follow up with them to check in.
One more script if they do suggest a name:
“What would make it really easy for you to mention us to your friend? Should I make a little postcard for you or a flyer? I want it to be really easy for you”
What I like about Ramit’s scripts is that it makes you come across as very accommodating, very firm, but also it doesn’t sound like you’re repeating a script.
I’ve heard Brian Kreuzburger say that his tested script (and nothing has beat it) is:
“Based on what you know about us, is there anyone you know that it would make sense for us to talk to?”
A few months ago I was talking to my friend Tony, a video producer. He said his business was going well but he’s relying too much on his former company referring him business and has no idea how to generate business for himself. Since I am interested in marketing and selling, I told him I would market his services for him with a 30% cut. He agreed.
I started off as clueless as he was. I knew that marketing required segmenting the population, and really zoning in on the target niche. However, almost anyone with a product or service could benefit from video production. My assumptions were that those who demanded video production services didn’t need much convincing, but I had no idea how to find these people.
I posted in Sebastian Marshall’s community section and someone commented that while he (the commenter) was working as a web developer, clients told him that they needed these services. This gave me an idea.
I could target the middleman, the people whose clients may demand my services: marketing agencies, graphic design agencies, and web development agencies.
Lucky for me, I had already located an example email script. I pulled the email script from Ramit Sethi’s book, “Finding Your First Profitable Idea” and tweaked the wording.
By Steven Chaffin, Jr.
This posted is dedicated to a great friend of mine named Valerie. She worked hard to convince me that I was making the wrong decision by deleting my Facebook account, and I appreciate the time she took to do that.
Less than twenty-four hours ago, I deactivated my Facebook account. I did this to the confusion of some close friends, surrounded by a world dependent and hopelessly addicted to it.
I was given reason after reason why I should keep the account, why I should stop “being irrational” and come back to my senses. Here are some popular reasons: