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Learning to Sell: The Beginning

A few months ago I was talking to my friend Tony, a video producer.  He said his business was going well but he’s relying too much on his former company referring him business and has no idea how to generate business for himself.  Since I am interested in marketing and selling, I told him I would market his services for him with a 30% cut.  He agreed.

I started off as clueless as he was.  I knew that marketing required segmenting the population, and really zoning in on the target niche.  However, almost anyone with a product or service could benefit from video production.  My assumptions were that those who demanded video production services didn’t need much convincing, but I had no idea how to find these people.

I posted in Sebastian Marshall’s community section and someone commented that while he (the commenter) was working as a web developer, clients told him that they needed these services.  This gave me an idea.

I could target the middleman, the people whose clients may demand my services:  marketing agencies, graphic design agencies, and web development agencies.

Lucky for me, I had already located an example email script.  I pulled the email script from Ramit Sethi’s book, “Finding Your First Profitable Idea” and tweaked the wording. 

Get rid of your crushing email overload, once and for all

On DROdio

I recently got an email from a friend that said simply "I am getting too many e-mails. How do I organize them? Sometimes I need to research an answer, but then forget for whom it was and I totally forget about it as they get buried. How do you manage your e mails?"

Here's how I do it:

No software email client: I used to use an email client like Outlook or Thunderbird, but I found that by switching to a web interface for email I have much more control over it. I have multiple inbound email addresses -- two work addresses, a gmail address, an Apple email address, an alumni address, etc. I have all my mail forward into my personal email account, which is a Google Apps-hosted address. Here's what that looks like:

Using the web-based email interface also lets me leverage all sorts of great advanced stuff, like using Rapportive, Boomerang, and many other email tools that I rely on. Also, using the Google Apps interface for my email allows me to use Google's powerful "important and unread" feature which prioritizes emails from people I know or that Google otherwise thinks I should see first.

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