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Learning to Sell: The Beginning

A few months ago I was talking to my friend Tony, a video producer.  He said his business was going well but he’s relying too much on his former company referring him business and has no idea how to generate business for himself.  Since I am interested in marketing and selling, I told him I would market his services for him with a 30% cut.  He agreed.

I started off as clueless as he was.  I knew that marketing required segmenting the population, and really zoning in on the target niche.  However, almost anyone with a product or service could benefit from video production.  My assumptions were that those who demanded video production services didn’t need much convincing, but I had no idea how to find these people.

I posted in Sebastian Marshall’s community section and someone commented that while he (the commenter) was working as a web developer, clients told him that they needed these services.  This gave me an idea.

I could target the middleman, the people whose clients may demand my services:  marketing agencies, graphic design agencies, and web development agencies.

Lucky for me, I had already located an example email script.  I pulled the email script from Ramit Sethi’s book, “Finding Your First Profitable Idea” and tweaked the wording. 

VIDEO and CONTEST - Ramit Sethi's Financial Bootcamp

On Tynan

One of the more interesting people I've met since moving to San Francisco is Ramit Sethi, bestselling author and blogger at I Will Teach You to Be Rich.

He takes an out of the box approach towards personal finance that resonates well with me. In particular I like how he focuses on conscious spending and automation. His stuff is extremely practical, to the point of sharing fill-in-the-blank scripts to be used when calling credit card companies and banks.

His advice is practical and immediately applicable, and he focuses on getting people take action and really improve their lives, rather than sit and read about it all day.

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