The other day I was talking to my boss. I was asking him what parts of my work I should put more focus on – what type of work will generate revenue. He said I needed to help him push out more content. Content marketing seems to be the main focus of most online marketing nowadays. Almost everyone is giving away advice and tips.
So I asked him that, I said “You sure about content marketing? Everyone is doing content marketing these days”.
He replied “That’s why we have to create better content”.
Naturally, I replied to that with “Don’t you think the bar is being raised too high? If everyone is giving way free content, then pretty soon paid content will be free content. Don’t you think that because content marketing is so saturated that one day it will stop working?”
“Yes. One day, content marketing will stop working" He said, "But right now, it works. So we gotta go with what works. When I was young, I was caught up in the future, and I ended up wasting a lot of time chasing things that never happened, and getting nothing done.”
He’s right. I mean we should think about and plan for the future, but not if that hinders us from taking action on quick wins right now.
A couple months back I was sitting in a dorm chatting with Gabriel Stein, a friend I had met the day before who’s conversation I enjoyed more and more. We both went to attend Maverick Next, a summit for young entrepreneurs.
“What’d you think of today’s speakers?” He asked.
“Hmmm, they were okay, I feel like since they’re at such a higher level than me, I can’t really connect with what they’re saying, I also feel like they generalize, I mean, it’s interesting, but I can’t really apply their lessons to my own business”.
“True” he replied, “Context is so key. With the right context you’ll be able to draw meaning from what they're saying. Like Jason, when he kept emphasizing ‘hire the right people, especially lawyers, and look thoroughly through your contracts’ that may not mean much to you, but to him that was a million dollar lesson”.
We discussed the event some more, and he later asked me what problems I’m facing in business.
EDIT 9/7/2011: The owner of Florida Auto Brokers has paid the amount owed in full. In return, I am removing his name and his salesman's last name.
Hey guys. I don't think this post will interest too many frequent readers, but I'm sharing it because I'm ranked very highly in search engines and I'd like to warn future prospective clients of Florida Auto Brokers so that they don't get scammed.
On July 7 of 2008 I saw an online auction by Florida Auto Brokers for a 1996 Rialta Motorhome. I was looking for an RV to bring back to Austin, so I sent them an e-mail. Nick, the salesman, replied.