The other day I was talking to my boss. I was asking him what parts of my work I should put more focus on – what type of work will generate revenue. He said I needed to help him push out more content. Content marketing seems to be the main focus of most online marketing nowadays. Almost everyone is giving away advice and tips.
So I asked him that, I said “You sure about content marketing? Everyone is doing content marketing these days”.
He replied “That’s why we have to create better content”.
Naturally, I replied to that with “Don’t you think the bar is being raised too high? If everyone is giving way free content, then pretty soon paid content will be free content. Don’t you think that because content marketing is so saturated that one day it will stop working?”
“Yes. One day, content marketing will stop working" He said, "But right now, it works. So we gotta go with what works. When I was young, I was caught up in the future, and I ended up wasting a lot of time chasing things that never happened, and getting nothing done.”
He’s right. I mean we should think about and plan for the future, but not if that hinders us from taking action on quick wins right now.
A couple months back I was sitting in a dorm chatting with Gabriel Stein, a friend I had met the day before who’s conversation I enjoyed more and more. We both went to attend Maverick Next, a summit for young entrepreneurs.
“What’d you think of today’s speakers?” He asked.
“Hmmm, they were okay, I feel like since they’re at such a higher level than me, I can’t really connect with what they’re saying, I also feel like they generalize, I mean, it’s interesting, but I can’t really apply their lessons to my own business”.
“True” he replied, “Context is so key. With the right context you’ll be able to draw meaning from what they're saying. Like Jason, when he kept emphasizing ‘hire the right people, especially lawyers, and look thoroughly through your contracts’ that may not mean much to you, but to him that was a million dollar lesson”.
We discussed the event some more, and he later asked me what problems I’m facing in business.
I don’t consider myself strong. I am fit, but I am not strong. Hopefully this is evident by my picture that I have included. I cannot bench press more than 200 pounds. I can only do maybe 10 consecutive pull-ups without stopping. Of course my numbers will keep improving the longer I train, but eventually they will plateau. I don’t have a problem with this. This is because of my goals. As a college athlete, I want to be fast, agile, flexible, and strong enough. I don’t need big muscles like a bodybuilder. Let me say that again in case it was not clear: I am not trying to get big. I’m six feet tall and I weigh about 180 lbs, and I don’t think I would ever want to go much higher than 195. In fact, if I got too big, it would be a detriment. With huge muscles you lose things like flexibility.
With these goals in mind, I follow a regimen designed by the trainer at my college. I go to the gym 4 times a week: 2 days mostly focused on upper body exercises, and 2 days mostly focused on lower body exercises. On top of this, I do conditioning 3 times a week(I usually combine a conditioning day with an upper body day). All of my conditioning is based on HIIT, or High Intensity Interval Training. You can read up on HIIT to learn more about the science behind it, but most trainers agree that it is one of the best forms of cardiovascular exercise. Starting HIIT when I got to college was a huge change. I ran cross-country in high school so my idea of conditioning was long, slower paced runs(pretty much the opposite of HIIT). Now, I usually run repeats of shuttle runs or sprints at shorter distances(nothing more than 800 meters).
So that’s it for my goals and how I train. It’s what works for me. One of the biggest things to realize is that everyone has individual fitness goals and needs, and that what works for me or you will not necessarily work for somebody else. I will leave you now with a little story about from when I went to the gym about to weeks ago.
It was a leg day for me, specifically front squats. My gym only has one squat rack, so you either have to wait for somebody to finish or work in with somebody else. This day there was an absolutely huge guy doing back squats. This guy was probably 5 foot 8, and he looked like he weighed at least 230(I later found out he was a former bodybuilder). He was squatting 405, sets of 5. I asked him if he was almost done, and he said that he had 5 or 6 more sets, but that I could work in I wanted. I asked him if he was sure, giving him a chance to reconsider, because working in would have had us repeatedly racking and re-racking several plates(I was doing a progression from 135 up to 255). He insisted I work in, saying he needed the break between his sets. So I did. This guy kept watching my form when I was working, and then after I finished my set at 225, he struck up conversation. He said something along the lines of, “You know, what you’re doing is very impressive. I wouldn’t be able to do all the sets you’re doing right now.” Needless to say, I was pretty surprised, but he explained that he didn’t have enough flexibility to front squat as much as I was doing. This really gave me a feeling of validation about my fitness goals.