At the tactical level, you just find the content that you need and you implement the steps. If it’s a tactic you’re committed to, then you spend the money to get the content, but really there’s a lot of free content out there that you can use.
If you’re a beginner you’re mainly concerned with tactics, and you should, because when you’re a beginner you have no idea what to do. Tactics help you get started. You try different tactics and see what works and what doesn’t, and you start gaining skills and learning how to deploy those tactics quicker.
But once you move up from complete novice, you have to move toward strategic level thinking in order to be more effective. On a higher level, you become more experienced in knowing what tactics are more likely to work, you’ll have a peer group to affirm that strategy, and you’ll understand the market better.
This is a huge shift in thinking because no longer do you think, I’ll scour youtube and some blogs to find interesting marketing ideas to try this week. Leadpages has grown exponentially each quarter though one strategy: Paid advertising to their podcast – getting podcast guests and partnering with those guests as affiliates to webinars. That’s it. That’s a total of 2 main tactics (3 if you count ads, but ads aren’t their focus) which are podcasts and webinars.
That’s the same strategy we’ll be using at Fuzed. Will I care about marketing infographics or pinterest? No.
Something I’m noticing as I move up to higher levels is that at higher levels you have people (coaches, consultants, masterminds, mentors) experienced enough to tell you what you’re doing wrong, or if you need to change tactics. You don’t have that at lower levels. At lower levels you try what’s cheapest and easiest because if you don’t fully implement a tactic, then you’re stuck, and you don’t want to feel like you’ve wasted your time on something that might not work so “I’m just gonna learn a little bit of everything, and try some of this here and there to see if I get any bites”. Once you move passed this you begin to have resources to commit to a tactic and make it work.
When you’re consuming content, you typically value the practical stuff more. Stuff that teaches you how to do things, or gives you techniques on improving things you’re already doing. We value this stuff because its applicable..
But you hear people tell you that you shouldn’t focus on tactics, you should focus on strategy. Personally, I agree and I think we’re trying too hard to look for the implemental things. Really, its not just tactics vs. strategy, there are a lot of different levels.
From philosophy to mindset to habits and theory to strategy all the way to tactics, we should aim to consume the entire spectrum of content. Each level is important and learning from each level helps you understand the whole picture.
I run a video production agency. What I would like is an action guide on doing Linkedin lead generation or google adwords. These things would benefit me right away, but I would be missing out if I didn’t read Built to Sell and learned to productize my services. I would be missing out if I didn’t attend a mastermind about systems and scaling. It doesn’t stop there. I could take it a step higher and listen to Tony Robbins talk about mindset. I would be missing out, yet still, if I didn’t watch Tristan’s videos on Purpose and Spiritual balance.
Each piece of content has merit on its own level. Knowing this, the best way to consume content is to think about where you are in your trajectory and what pieces of information you’re missing, then fill in the gaps in that information. Funny enough, the only way to realize which info is missing is to consume content on life balance from a woo-woo life coach guru (I’m being slightly facetious). What I mean is to pull back to a hyper birds-eye-view of your life and understand what true balance is. Only then can you zone in on your business and know that the actions you’re taking today will benefit you the most long-term.
CodeCombat is a programming game for learning to code; a multiplayer coding challenge arena for sharpening your skills; a Y-Combinator-funded startup; and as of this weekend, the largest open source CoffeeScript project and a fantastic way to get into open source and game development. Whether you’re a novice programmer wanting to figure out this GitHub thing or an open source guru looking for something to sink your teeth into, check out our GitHub and join over two hundred CodeCombat Archmages in building the best programming game ever.
Yes, we just open-sourced the last year of our lives–all the code, art, and music for CodeCombat–under the MIT and Creative Commons licenses.
“Wait. You’re a for-profit startup, but you’re giving away all of your code? Are you crazy?”
Nope! Closed source may be the choice made by virtually every startup and every game studio, but we believe this is a convention that needs rethinking. CodeCombat is already a community project, with hundreds of players volunteering to create levels, write documentation, help beginners, playtest, and even translate the game into seventeen languages so far. Now the programmers can join the party, too.