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A time I felt embarassed and the lesson I learned on domain of expertise

A year and a half ago I was invited to sit at a workshop and be a guest expert at a conference. The event was Hardware Con, and because I had just been invited briefly before, and have never been a “guest expert”, I had no idea what to expect. So, because I had no idea what to expect, I didn’t think much of it until I got there. While sitting in the room 5 minutes before our workshop session started a small feeling of anxiety began to creep into me.

Thoughts popped up like: What kind of answers would I give that would even be helpful to these guys? Am I gonna tell them what camera to buy or what the difference between a grip and a gaffer? Would it benefit them for me to give feedback on the videos they’ve made?

Nothing out of the ordinary happened. They didn’t ask me questions that we’re related purely to the technical aspects of video production as I had initially worried about, but instead asked me to give feedback on some video ideas or to give feedback on their video strategy. This is all good and logical enough, but for some reason I felt like the advice I could in this domain wasn’t enough and wanted to give higher level advice, so I asked them about their overall marketing and what their funnel looked like. This was 2014, mind you, and internet marketing was still somewhat an obscure thing to learn, and because I was so interested in it at the time (still am) I felt like there was a lot I could give input on.

As so, when I transitioned the conversation to talking about internet marketing, things started to go south. People started getting uninterested and confused. One person even felt provoked by his skepticism and and asked, “Wait, what expert are you a field of again?"

“Video production"

What Gets Measured, Gets Managed

On SEBASTIAN MARSHALL

"What gets measured, gets managed." - Peter Drucker

There is so much power in this quote. If you've never tracked yourself, you don't even know how much power there is in tracking. I couldn't even explain it adequately. You wouldn't believe me. You'd think I was exaggerating. The simple act of paying attention to something will cause you to make connections you never did before, and you'll improve the those areas - almost without any extra effort.

I'm not a believer in "free lunch" and I don't think the universe vibrates things to you just by thinking about them. But the closest thing to a free lunch getting vibrated to you by the universe is writing things down as they happen.

Before I go any further, I need to give you one piece of advice - start small and build up, so you don't overwhelm yourself. This is just being pragmatic. You want to scale up gradually, as I wrote up in "The Evolution of My Time/Habit/Life Tracking." You want to build small wins, lock them so they become automatic, and then expand.

I'd have a hard time convincing you of the power of tracking, so I'll just show you. I fill this out every single day.

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