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Learning to Sell: The Beginning

A few months ago I was talking to my friend Tony, a video producer.  He said his business was going well but he’s relying too much on his former company referring him business and has no idea how to generate business for himself.  Since I am interested in marketing and selling, I told him I would market his services for him with a 30% cut.  He agreed.

I started off as clueless as he was.  I knew that marketing required segmenting the population, and really zoning in on the target niche.  However, almost anyone with a product or service could benefit from video production.  My assumptions were that those who demanded video production services didn’t need much convincing, but I had no idea how to find these people.

I posted in Sebastian Marshall’s community section and someone commented that while he (the commenter) was working as a web developer, clients told him that they needed these services.  This gave me an idea.

I could target the middleman, the people whose clients may demand my services:  marketing agencies, graphic design agencies, and web development agencies.

Lucky for me, I had already located an example email script.  I pulled the email script from Ramit Sethi’s book, “Finding Your First Profitable Idea” and tweaked the wording. 

On The Importance of Facing the Truth

On Tynan

The list of problems that don't have their roots in a fundamental misunderstanding of how things actually are is a short one. The other night I was playing poker, and one of the guys at the table was a really bad player who thought that he was really good. He and I played a hand where I surprised him and ended up winning. He was furious, threw his cards at me, and mumbled for hours about what a bad player I was.

I've certainly played hands poorly before and gotten lucky and won anyway, but this wasn't one of those times. I knew what he had, I knew what I had, I knew how much money was in the pot, I knew what my odds of catching the cards I needed to win were, and I could do the math to figure out that it was worthwhile for me to keep puting money in. All he knew was that he had better odds than me going into the last card, and I won anyway.

The guy proceeded to lose a thousand bucks or so, and I bet that this is a regular occurrence with him. I also bet he has no idea why he's lost thousands of dollars at poker. He probably just thinks that it's bad luck.

A few years ago I had an issue with reality as well. I thought: hey, I'm smart, smart people make lots of money, but I haven't made lots of money. The easy solution to that sort of disconnect is to ignore it or blame it on bad luck, but a better strategy is to examine each piece and figure out which one isn't true.

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