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Thoughts on: ideas turning out to be wrong / being wrong

I've found that one of the best ways to be less wrong overtime is to do an analysis of why an idea wasn't successful. It can be overwhelming to try to dig into analysis, but I've found that being wrong usually came from a few different reasons. These five reasons usually relate to business/marketing but can be applied to other ideas you develop or want to execute.

First I'll state the five reasons, then I'll explain a little more my thoughts on how they apply to the real world.

1. There were false assumptions made

2. The idea was a bad fit for you

3. You didn’t understand the psychology of the applied tactic / technique, and thus there was an error made in application

Being Wrong on the Humanist Shore

On XXploring the humanist shore

As absurd as it sounds when we stop to think about it, our steady state seems to be one of assuming that we are very close to omniscient. - Kathryn Schulz

Several years ago I happened on Kathryn Schulz's delightful TED talk about being, well... wrong. I was immediately struck by the importance of her ideas for anyone who cared deeply about the truth. (For those of you who, like me, love books more than videos, I can also recommend the book she is discussing in the TED talk, pictured above.)

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