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Learning to Sell: The Beginning

A few months ago I was talking to my friend Tony, a video producer.  He said his business was going well but he’s relying too much on his former company referring him business and has no idea how to generate business for himself.  Since I am interested in marketing and selling, I told him I would market his services for him with a 30% cut.  He agreed.

I started off as clueless as he was.  I knew that marketing required segmenting the population, and really zoning in on the target niche.  However, almost anyone with a product or service could benefit from video production.  My assumptions were that those who demanded video production services didn’t need much convincing, but I had no idea how to find these people.

I posted in Sebastian Marshall’s community section and someone commented that while he (the commenter) was working as a web developer, clients told him that they needed these services.  This gave me an idea.

I could target the middleman, the people whose clients may demand my services:  marketing agencies, graphic design agencies, and web development agencies.

Lucky for me, I had already located an example email script.  I pulled the email script from Ramit Sethi’s book, “Finding Your First Profitable Idea” and tweaked the wording. 

Why economics?

On Econoception

They say that in life we are motivated by only two things - we either do things to seek pleasure or to avoid pain. Closely related to these are the values that we live for, which are things like passion, integrity, success, basically what I would call states of emotions that we think are highly important to us because achieving these states will give us utmost personal pleasure.

For me, the desire to study economics has evolved over time. In the beginning I was basically motivated by the desire to score good grades and the challenge it presented. Economics is widely touted as a difficult subject at the A-levels (which I think is a highly limiting belief and not true at all) and so I basically viewed it as a challenge that I have to do well in it. Over time as I got myself deeper and deeper down the rabbit hole, I started to realise just how much I liked the subject for its logic and rationality and how the subject attempts to quantify and explain the complex world that we live in with some basic models and theories. The idea that we could somehow explain the uncertainty of our environment and the development of mankind as a whole seemed highly intriguing to me.

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A chemist, a physicist, and an economist are all trapped on a desert island, trying to figure out how to open a can of food.

“Let’s heat the can over the fire until it explodes,” says the chemist.

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