I work at a large company now and when having conversations with my friends they would often express surprise at my decision to do so. Up until now I’ve only done creative freelance work, or worked at small startups because I wanted to have creative input. I had an expectation that because I was doing client work or working directly with the owner of the company that my ideas would be heard, but I would say my experiences haven't met these expectations. This jadedness has lead me to fall into state I call mercenary mode: I’ve cut my feelings toward a project and approach my work with a cold distance, whatever my client or manager wanted me to do, I would just implement. And this was my reasoning for joining a big company, if my ideas weren’t going to be heard either way, I’d rather be at a place with more structure and downtime.
These days I contemplate going back to creative work. On one hand I feel most fulfilled doing creative work, on the other hand doing operations at a large company is very straightforward and stress-free, I would even say its enjoyable. When I do humor myself at the thought of doing creative work again I will inevitably feel cynicism thinking back to the many ideas I’ve brought up with excitement and sincerity only to have them be turned down.
I do, however, question the validity of my frustration. Are my feelings toward wanting to have my idea heard valid? In an interview with Rene Ritche, Apple Designer May-Li Khoe expressed astonishment at the fact that other designers are upset with having to do work that eventually gets thrown in the trash. She says that 99% of her work gets thrown in the trash and that's the normal.
And maybe this is what it takes? Maybe the right mindset is to be okay with knowing it takes having 99 ideas turned down, or having 99 prototypes trashed to have a chance at that 1 project completed the way I envisioned. Maybe this is the price paid to be a creative.
I think I’ve finally crossed the path out of complete beginner. I closed my first client two weeks ago, got paid for the first time last week, and I’m waiting for 3 potential clients to sign and pay the deposit. For a while I thought I’d be sending out cold emails forever. I also thought I’d be clueless when pitching to clients forever. Now, my hands still jitter when I walk into a meeting, but I enjoy pitching to clients face to face now. I can honestly say that the thought “Why do I have to meet them in person, can’t I just pitch to them through email?” has completely left my mind.
There’s a few things I’ve noticed from my progression that I’d like to highlight:
-I’ve found books like The Sales Bible, Selling to Vito, Spin Selling to be very boring. I learned the most about sales from Ramit Sethi’s creative live session. (Note: I would get Earn1k but I can’t afford it. Also, I don’t really like Ramit, or his blog. I find his style of writing arrogant and his free material gimmicky. But his creative live session really is what’s helped me the most).
-When starting out, it’s very tricky to balance doing work for cheap to get experience, and saying no to jobs that constrict you in pay and/or creativity.
-Mentors save you a lot of time, although, finding a good mentor is really hard. I was asking everyone for advice: my professors, my parent’s friends, friends, even strangers at networking events.
Yesterday in "Prioritizing" I wrote -
I think most people are at, maybe, 10% of their max capability. Probably more like 2%. That’s where most of my life I’ve been. Lately I’m near 40-50%? It’s intense. Better technology, better coordination, better planning are all necessary.
It didn't occur to me as anything important at the time - just a line thrown into a post on prioritizing. A few people have mentioned it -
Your 2% vs. 50% comment struck me as interesting.
Do you have experience being 2% productive? It would be interesting to hear from you exactly how you are different.