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Learning to Sell: Part 2

Since Part 1, I’ve been trying to ramp up my sales skills and actually close a sale.  So I bought 3 sales books.  The problem with these sales books is that they are mindset oriented rather than action oriented.  I’m looking for a technique or a script I can use today, whereas instead these books give general advice on trying to understand the customer.  I agree that this is something that I should know, but is not directly applicable. 

One of the key things I learned is that selling to VITOs (Very Important Top Officers) is a lot different than selling to common small business owners.  VITOs are hyper-busy and want you to be direct about your offer.  Small business owners on the other hand, appreciate small talk and compliments.  They like formalities and building friendships before buying. 

I also learned some copywriting.  It’s surprising how difficult writing a simple email copy is.  It’s also surprising how little material there is on teaching writing small business email copy.  I’ve asked Sebastian Marshall and Daniel Odio and they’ve offered suggestions.  Sebastian told me that I needed to shorten my copy, and to have a stronger call to action. 

Blogs should be more like email newsletters, and vice versa

On Linus Rylander

I am feeling a little disgusting at the moment, because I just ate vanilla and cinnamon french toast with syrup and powdered sugar. I think maybe fat people feel like this all the time.

Also because I am writing this post on my iPad, DIRECTLY into the SETT interface, which I never do.

It's Sunday, so it's OK. (Rationalization win)

Anyway, I was just browsing through my email inbox and could tell immediately by the subject lines whether or not they would be interesting.

About 90% of them were promotional BS.

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