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Work On Strategy and Implementation Separately

As a creative or strategist, there seems to be a never-ending flow of good ideas. Ideas that we are really hyped up for, but for some reason we just don’t execute.

What tends to happen to me is that during times where I’m driving, showing, or when I’ve just had coffee, I get flooded with ideas and visions of things I could do. I immediately start actioning them in my head. It goes something like:

Okay I’m going to set up this joint venture program, what does that look like. Okay, this works and this works but I don’t have these resources to actually make it work.

Then I get distracted before I fully develop the strategy in my head. This is detrimental because while I’m spending energy half-determining the upside and resources involved, I waste a ton of mental energy thinking about what those action items will be for myself. I don't write it down because I’m not fully convinced — because the concept isn’t thought through.

After reading Getting Things Done, I’m convinced that this is the reason why I often feel mentally drained. If, when you’re planning out the strategy and don’t fully plan out the action items, you actually waste will power by halfway thinking through implementaion task even though you aren’t actually implementing. Meaning, you spend energy “implementing” when you haven’t actually implemented anything.

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